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Starting Your Own Cosmetic Business: 7 Tips on Building Your Beauty Company

  • By Trulux Team

Thinking of starting your own beauty brand? Here’s a little guide to help you

The beauty industry is growing continuously, even during economic downturns, with the market expected to grow to $429.8 billion by 2022. The demand for cosmetic products from different parts of the world and the need for companies to provide premium cosmetic products to consumers continues to increase. There are huge opportunities awaiting anybody in the cosmetic business space.

The cosmetic industry includes many businesses like beauty salons, cosmetic stores, makeup artists, skincare clinics, spas, and hair salons. Like in any industry, building a business requires meticulous preparation.

If you want to start your own cosmetic business, we’ve prepared seven tips to help you get started.

  1. Know Your Niche

 If you’re starting, it’s important to determine the particular industry niche you want to take part in. Many starting beauty companies commit to creating natural and organic products, taking part in the clean beauty movement. Others do custom formulations to cater to many different preferences. Do your own market research to figure out the best cosmetic line for you.

  1. Learn About Regulations

The beauty industry space is regulated and depending on the region you’re from. Make sure you abide by the rules and regulations of cosmetic product safety and standards.

  1. Decide on Your Business and Manufacturing Model

When starting a cosmetic business, it’s important to choose the right business model and manufacturing structure. Have an end goal in mind as this will help you choose the overall business plan for you.

Understand how many products you’d like to manufacture as this will help you decide on what manufacturing strategy to use. Consider also sources of funding for your business to cover the cost of production, packaging, and distribution.

  1. Create your Product Line

If you know the market you want to cater to, it’s easier now to determine the products you’d want to create. What products are you selling? How do they all fit together?

Creating your beauty products may require a little background in cosmetic chemistry. If you don’t have, you have a few options:

 Hire a cosmetic chemist. You can work with a chemist to help you develop your products. Depending on the niche you want to penetrate, a chemist’s insights can help you create the formulations you want for your products.

 Look for a private label manufacturer. Seeking out a private label cosmetic manufacturer is the easiest way to build your cosmetic line. A private label manufacturer offers customization and can set up formulations according to your specifications. Cosmetic manufacturers can work with you in customizing formulations up to manufacturing the products.

  1. Create a Unique Brand

As with any other business, branding is crucial in connecting with your target market. It creates your brand story and establishes the message you want your audience to receive.

Creating a strong brand isn’t just your logo – it’s so much more than that. It includes everything, from formulation, packaging, website, your brand story, visuals, and marketing. They have to work together to create a cohesive story and in turn, will get an emotional response from consumers.

  1. Develop your Marketing Plan

You need to develop your marketing plan and get a little tactical in your business. It may get a little overwhelming, especially if you’re building your brand from scratch.  

A good marketing plan gives your beauty business the direction it needs to move forward in building your cosmetic line. Your marketing strategy gives the guidance you need to grow brand awareness and reach, and ultimately sell your products.

  1. Think about your Retail Strategy

Part of growing your cosmetic business is determining the best retail strategy that will work best for you. Where do you plan to sell your products? Are you focusing on mainly selling through your website? Does selling in pop-up market stalls sound like a good idea? Or how about reaching out to retailers to stock your products? Or does selling through social media like Instagram, sound like the best option?

Your retail strategy should go well with the overall branding experience you are selling. Get feedback about your formulations, packaging, and price points.


Creating your own beauty brand can be daunting at first but with your passion for beauty paired with determination to reach your goals, anything is possible.

If you need assistance or have questions about how private label manufacturing works, you may reach out to Trulux.

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