Consumer Multisensory Experience and Cosmetics

Cosmetics companies and manufacturers have done years of research on sensory experience and topical products like skin creams, hair products, roll-ons and spray-ons: how smooth and light a cream should feel; the rough texture of a body scrub; the way a hair conditioner makes a consumer's hair feel soft and not sticky. 

While the consumer thinks of each product they use in relation t...