It is setting polymer and styling agent. Used in hair gels, particularly wet look gels, hair mousses, pump sprays, and liquid hair setting preparation, certain creams, both with an oil base and with an oil-free base, shampoos, hair dyes and similar preparations. 

INCI:

Polyvinylpyrrolidone (PVP)

Claims:

• Fixatives

Application/Recommended for:

• Toiletries (Shower & Bath, Oral care...) > Oral care > Mouthwashes & breath fresheners
• Toiletries (Shower & Bath, Oral care...) > Oral care > Toothpastes (liquids, pastes, powders)
• Decorative cosmetics/Make-up
• Hair care (Shampoos, Conditioners & Styling)

Recommended Use Levels:

Coming soon

Similar or Equivalent to:

• Creejus K-30 (Dai-Ichi Kogyo Seiyaku Co., Ltd)
• Creejus K-90 (Dai-Ichi Kogyo Seiyaku Co., Ltd)
• Luviskol K30, 30% (BASF Corporation)
• Luviskol K90, 20% (BASF Corporation)
• Luviskol K17, Powder (BASF Corporation)
• Luviskol K30 Powder (BASF Corporation)
• Luviskol K80, Powder (BASF Corporation)
• OriStar PVP30 (Orient Stars LLC)
• OriStar PVP90 (Orient Stars LLC)
• Plasdone K29-32 (Ashland Inc.)
• PVP K-15 (Ashland Inc.)
• PVP K-30 (Ashland Inc.)
• PVP K-60 (Ashland Inc.)
• PVP K-90 (Ashland Inc.)